NASA 1976 Identity Guidelines
Reading Tim Wu’s The Master Switch. Half way through and so far it’s fascinating.
Don Norman on 3 ways good design makes you happy.
(On my video bookshelf)
Clarity
The most important goal of effective communication is clarity. Clarity is not the same as simplicity… Complexity can be made to appear clear by effective organization and presentation and need not be reduced to meaningless ‘bite-sized’ chunks of data, as simplification usually does. Clarity refers to the focus on one particular message or goal at a time, rather than attempting to accomplish too much at once. Simplicity is often responsible for the ‘dumbing’ of information rather than the illumination of it.
– Michael Hoffman
…which brings me to my next point. Concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words.
Simplicity
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
– Paul Rand
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Thanks, Steve.
Posting designs like this one makes me paranoid, because I can’t shake the feeling that it’s not original. I enjoyed the process...
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dune (by SARAΗ LEE)
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photo by Yasmine Ben Hamouda
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(by shannnnnonlowe.)
