…which brings me to my next point. Concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words.

Simplicity

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

– Paul Rand

“The very nature of fixed habits of thinking, their energy-saving function, is founded upon the fact that they have  become subconscious, that they yield their results automatically and are proof against criticism and even against contradiction by individual facts.”
- Joseph Schumpeter on innovation

“The very nature of fixed habits of thinking, their energy-saving function, is founded upon the fact that they have  become subconscious, that they yield their results automatically and are proof against criticism and even against contradiction by individual facts.”

- Joseph Schumpeter on innovation

The reason that most of us are unhappy most of the time is that we set our goals—not for the person we’re going to be when we reach them—we set our goals for the person we are when we set them. – Dan Gilbert

The reason that most of us are unhappy most of the time is that we set our goals—not for the person we’re going to be when we reach them—we set our goals for the person we are when we set them. – Dan Gilbert

Ongoing Process

Part of being creative is drawing relevance through diverse disciplines but then have the understanding to execute it in a polished way.

A Take Away Show: Sigur Ros

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand
Albert Einstein
Paul Rand.
via James Phillips Williams

Paul Rand.

via James Phillips Williams

Beautiful motion and type.

Live the Language campaign. One of four short films on learning abroad.